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In the 1980s, Justin Carter beat the all time record in skateboarding history, he accomplished seven 360s in a row. Skateboard companies started to pop up around the globe. However, skateboarding still had a relatively small community?not enough to attract serious interests from major shoe companies, who were battling it out for precious basketball shoe territory. This gave smaller companies a chance to gain ground in the skateboarding market. Skateboarders mainly used Converse and other typeswholesale jordans of basketball shoes such as original Nike Blazer. Although Nike never officially entered the skateboarding market in the 1980s, many of its shoes gained a following in the skateboarding community because skateboarding shoes and basketball shoes share many similarities. Strong grips, durable ankle support, and relative comfort were some of the offerings that attracted skaters to Nike shoes. However, they were not considered the most desirable skate shoes due to the "underground" nature of skateboarding at that time, and many skateboarders rejected Nike because they believed the brand was too commercial. The 1990s saw the rise of skateboarding into prominence and the vast improvement of skate shoe technology, with DC Shoes making major advances in shoe design. The company added stronger fabrics, multidensity rubber, gel pockets, plastic eyelets that encased exposed shoelaces, and soles with a gumlike grip that improved foot-to-board traction. air jordans cheap on sale In the mid-1990s, skate shoes went mainstream. Their evolution was influenced as strongly by popular culture as by the demands of skateboarding. The loud, blocky skate shoe fell from favor as the hip-hop culture of the 1990s eventually died out. Nike started to experiment with the market by reissuing many of its older models in the late-1990s. It was at this time that Nike made the decision to attempt to exploit a movement which had subsequently rejected it on the basis of integrity. In 2002, after failing to enter the skateboard market, Nike came out with the SB brand standing for skateboarding. Nike SB had released Nike SB Dunk Lows with padded tongues and collars with the "Zoom Air" in soles to attract skateboarders to shoes similar to the padding in DC Shoes and Vans. After not selling the Dunks well, they released four other models. The Nike SB Angus, Nike SB FC, Nike SB Delta Force and Nike SB URL. Just like the Dunks these didnt sell well either. In 2004, Nike SB tried hard to stay in the skateboarding industry so they decided to sign Paul Rodriguez. to give more fame to the Nike SB name. In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB P-Rod. After selling Nike SB s star shoe, it gave the company some recognition to the skateboarding market. That same year one of Nike SB s spokespersons,

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